-45- How workout pants could possibly sell for $130

Screen Shot 2017-11-14 at 11.58.37 PM

Lululmeon was founded by Chip Wilson in Vancouver, Canada in 1998. It originated as a yoga brand but has transformed the workout clothing industry. The fact that people spend superfluous money on workout clothes blows my mind, but I can sadly say I am guilty of this. Women’s pants average $100, women’s shirts average $70, men’s shorts average $60, and men’s shirts average $70. I think the reasoning behind the brand’s popularity is not only because the logo has become so recognizable but also because people identify Lululemon with a feeling and a message sent by the company.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s