-45- How workout pants could possibly sell for $130

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Lululmeon was founded by Chip Wilson in Vancouver, Canada in 1998. It originated as a yoga brand but has transformed the workout clothing industry. The fact that people spend superfluous money on workout clothes blows my mind, but I can sadly say I am guilty of this. Women’s pants average $100, women’s shirts average $70, men’s shorts average $60, and men’s shirts average $70. I think the reasoning behind the brand’s popularity is not only because the logo has become so recognizable but also because people identify Lululemon with a feeling and a message sent by the company.


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